4/24/10

Deerfield Academy


I spent today shooting with one of my friends, Laure at the Deerfield Academy in Massachusetts. They have an awesome sports program and an amazing track and field, so pulling off some portfolio-worthy shots was all on me, no backgrounds to blame this time.

I'm usually known for my lighting or photoshop, and these pictures lack both of those. All natural light, not even a speedlight to pop some fill in, and post was done almost exclusively in lightroom, except for removing some errant tree tops and the like. Check out some more after the break.


Sports photography relies on long, fast lenses, the most popular being the 70-200 f/2.8 IS, the quintessential lens for nearly any type of photography. While I did run into an enthusiastic parent with a 400 f/2.8 IS and a 1DMK4, the 70-200 covered most of my focal lengths. The 100-400 f/4.5-5.6 IS is also a great lens that I used early in the day, before switching to the 70-200 as the light fell off.

I'm of the opinion that sports photography, whether high school or pro, relies a lot on luck and good timing. The skill is in knowing where to be and when to be there, but if nothing is happening in front of you, all the equipment in the world can't save you. I spent a lot of time walking back and forth to events for practice runs, where I got my own practice in. This shot of the long jump is where all the luck came in. Getting to the end of the sand pit was no challenge, and getting that awesome spray of sand was pure luck, made slightly more difficult by the slow framerate of the 5DMKII.

The 5DMKII is a great portrait camera, but not necessarily good for sports. the 1D series (no S) is renowned for its speed, and users complain more of having too many good shots to choose from rather than a lack thereof. the 5DMKII shoots at less than half the speed of the 1D, so timing, even for multiple frames, is important, as many great shots can get lost in between one frame to the next.


Typically, the longer the lens in sports, the better. Unless you can get on the field. And unless you can get right next to the crash pad, so close in fact that you have to dodge the occasional pole vaulter landing. While I didn't go as wide as my camera bag allows me to, the 24-70 f/2.8 is an amazing lens, and is probably my most used. At 24mm there's a little distortion, but not bad at all, and the quality is tack sharp.

Shooting up into the sky has become a bit of my trademark, though I usually do it with a few hundred wattseconds of light hitting my subject. Putting the sun to my side with a still bright early afternoon sky in front gives me that look of balancing the ambient with flash, without having to worry about slow sync speeds. A speedlight would have been great to put a little fill into the bottom of the athlete, but I was traveling light for the day.

While I'm primarily an advertising photographer, being able to do the candids out on the field is a much better way to spend a day than in a studio. I'm starting to balance out my portfolio as school comes to an end, and there may be a few surprises left yet.





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4/21/10

Sobe Lifewater-Composite


Phase 4 is going smoothly for most of the students here as we go through mid-term reviews of our final portfolios. One of my images, this mock Sobe Lifewater ad is being submitted for my composite project, and I'll show you a little insight into how I made it.

One of the many golden rules of photography is that the more you can do in camera, the more realistic the results will be. I tend to treat this more like a rule of thumb, and I think I've successfully gotten around it this time. Read more after the break.

Not to say that this wasn't an exercise in how many times I could pound my head against the wall without it falling off. I had never shot water for composites before, so there was a fair amount of trial and error (and spilled soft drink) before I hit the right combinations needed.


From looking at this screenshot of my layers for this picture, it actually doesn't look too bad. But this is the finished version, with the 20+ splash layers condensed to save space and my sanity in trying to find each element.

Starting from the bottom with a blank layer as the background, we have the layer for the splashes behind the bottle, with its color layer, then the bottle, masked for some translucency at the bottom, then the splash in front with color, droplets with color, effects layer for dimensionality, and then the collapsed text group.

These layers are just the finished elements used to save the final image. The working file, at any given point in time, had upwards of 50 layers, some just experimental, others that were deleted, and many that were combined into the front and back splash layers.

How we got those individual layers is pretty interesting, so here's a screenshot of my lightroom catalog with the final images I shot of water droplets that were comped in.



Each of these water shots, similar to the pours that built up the base and the actual splash, were cut out, adjusted, and then colored after being placed in position in the final image. over 30 different pours, drops and splashes were used to construct the liquid elements, with a fair amount of warping, liquify and cloning to integrate them all together.

All the liquids were shot being poured from one container into another, and captured with a Toyo 4x5 and the Leaf Aptus 22. Probably not the best choice for speed, since the Toyo has to be re-cocked after every shot, but the image size and quality gave me more options when it came time to fill in gaps. The final image is just as large as if it were captured with one frame, no need to downsize to fit lower quality elements.

The bottle itself was the easiest piece to shoot, just three softboxes, one of either side and over overtop. It lacked a hard edge which I added in post, but having it too sharp would have ruined the illusion of movement. There's a fine line between physics and advertising, with each having to win in certain situations.

All told, it may be easier to shoot this in one frame, but to line everything up properly, while showing enough of the label to satisfy a client, and enough splash to make the consumer think it just might be real would be prohibitively time consuming. I prefer the total control I get while shooting the elements separately and combining them, tweaking them, and molding them to my needs.
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3/29/10

Nifty Fifty and The Wild West


Spring break was some well deserved time off from school, and despite our teacher's oddly specific instructions to *not* do photography, I did squeeze my stripped down 5dMKII and a single lens into my ski bag. That lens was the lightest, smallest and cheapest Canon lens in production, affectionately called 'The Nifty Fifty'. This all plastic, bare bones 50mm lens weighs next to nothing, has a low profile, and costs under $100, or under ¥10,000 in my case. See the incredible pictures this thing is capable of after the jump.


I've never been a big landscape photographer, and most of my natural outdoor work is quick snapshots while walking around. I'd like to say these were planned and prepared for, but I was either in a moving car shooting through glass, riding a chairlift to the top of a mountain, or hopping from one frozen bare foot to the other on the patio in the early morning.


The 50mm f/1.8 is not world renowned for its quality, but it's a total sleeper hit. Most of these were taken between wide open and f/8, and the full sizes have amazing detail. This one in particular was shot, through window glass, while moving, wide open, and still has fairly good detail in the distance. It wouldn't be my first choice in a lens to use for the rest of my life, but it sure wouldn't be my last.

So if you're a canon shooter and don't have this in your bag, give up your latte for the day (that's one big latte) and grab this lens. It's nearly cheap enough to be disposable, fun to play and experiment with, and gives remarkably stunning results.

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3/28/10

iPhone Madness


I do a lot of cell phone photography, starting way back when the first camera phones came out and gave you mushy, crap pictures that you had no way of getting off your phone without an expensive data plan. The iPhone is several generations removed from that now, and I love the combo of camera/editing software available for download.

I use several programs and I wanted to highlight some of them and why I use them. The pic at the top was taken just a day or two ago on spring break, and it went through 3 programs to edit and upload. Read through the process after the break.

After taking the picture, the first step was Tiltshift, which emulates the narrow depth of field thats been popular recently. It doesn't have to be used to make a picture look like it was a miniature model, you can use it just as effectively for a background blur and some good basic controls that are easy to use.

Next is Camera Bag which is a really cool emulator app. Vintage looks including 70's and polaroid, film looks like 'helga' and infrared and some other one-step edits are great to use.

The app I've been using the most though doesn't necessarily have the best editing or controls over any other app, but has a great uploading and social network feature. Chase Jarvis' Best Camera does editing and uploading to flickr, twitter, facebook, email and its stand alone social site bestc.am, all in one step.

There's no reason to only use one app to edit your cell phone pics, and while you may not be able to sell a book with exclusively cell phone images in it, I've seen some great work done with a cell phone that might not have otherwise been possible.


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3/18/10

Eat, Sleep, Breathe-Photography


When you find yourself up late at night, trolling flickr for some cool stuff to look at, following every photographer you can find on twitter, and have a stack of photo magazines thicker than that other stack of other magazines, you're probably pretty into this stuff.

Welcome to the club.

I'm lucky enough to do photography all day, every day. I don't take vacations, I take trips with my camera. I don't call in sick for work, I do research in bed. And I certainly don't dread waking up every morning, unless it's really really early, and even then I manage to get pumped for the days shoot.

In other words, like many other people out there, I eat, sleep and breathe photography. If you're unsure if you have the symptoms, here's a quick diagnosis after the break.

EAT: Like consuming photography? Do you have bookcases full of how-to books, tech spec, gear pron and specialty magazines? Lists of contacts on flickr, following on twitter, fan of on facebook and every other social media site imaginable for you to check out their work? Are you subscribed to blogs like this one? Then you're a photo consumer, and an active one at that. Consuming photos is almost as important as taking them, it gives you ideas and direction, shows you things you may have never thought of on your own. Just don't forget to go out and try them too.

SLEEP: In addition to being at that age where pulling all-nighters is both necessary and possible, I'll spend more time thinking about photography before I go to sleep than any other time of the day-even when I'm working. Most artists I know keep a journal or notepad next to their bed, just in case inspiration strikes. Since my bed is currently 6 feet off the ground, I have to climb down and get on my computer, but you can use some looseleaf if you want to.

BREATHE: If I've learned one thing about photographers, it's that we love to talk. About photography. All day. While I was running the awesome Ann Arbor Strobist meetups, we talked about tools and techniques non-stop before, during and after our meetings. Even when the discussion drifted away from what we were doing, it would land right back down on another area of photography.

And that's why social media has found a huge amount of success in photography, or vice versa. We all love to share how we create images, what drives us to do it, and what's next on our list to conquer. The internet in general made it that much easier to do so, and moved the discussion out of the camera store and into the homes of photographers everywhere. Everyone from a first time shooter to a full time pro has something they want to share.

So, do you eat, sleep and breathe photography? If you're already here, I think we know the answer.

Phase 3, part 2


My self portrait-mom just loves it.

At what we first thought was going to be the end of phase 3 here at Hallmark, we got a few more assignments or "additional personal submissions" to do before we leave on spring break. A chance to break free, dust off our creativity that we may have left neglected in the corner, and shoot whatever appealed to us, keeping our final portfolio in mind.

My combo sports/action and portrait kept me fairly busy, waiting for the weather to break, which it fortunately did, and scheduling in some people to play the sports I really wanted to photograph. While it's always interesting to go find people online that will follow directions (i.e. please have the equipment required for the sport you want to portray), I did manage to find some great shots, in and out of the studio.

Another big thanks goes to Bob at Bikes Unlimited for continuing to let me borrow equipment to shoot at school. Here's some of my favorites after the break.


This shot was a rehash of my first attempt at shooting a bike in the studio. Going in the opposite direction for the background and then throwing in some props to support it. The first bike was held in place with 20lbs fishing line, which mysteriously disappeared, only to be replaced by 4lbs line for this shot. A whole lot of fishing line was used to make this shot stand up straight, as well as hold the helmet and shoes in their individual shots.


With my career plan wildly adjusted at the last minute to consider job prospects in LA instead of NY, I figured movie posters and celebrity portraits would be a good idea to have in my portfolio. A decidely Max Payne feel to this portrait inspired some cool art and graphics for other shots, but this quietly insane portrait of my buddy Wojo was just right for what I wanted to turn in.







A not so quiet shot, or series to shoot, Mike Esposito got angry for this and had the chance to practice his evil eye. The lighting for this was super simple, just two profoto striplights on the side, and a grid on his face to bring him up a little. I've been trying to avoid doing all low-key shots, a habit of mine from working in areas with less than attractive backgrounds, but I wanted a villain shot to mix things up a little bit.



And since I wanted to show versatility in both indoors and outdoors photography, with and without lights and equipment, this au-natural picture from the Mountain Dew Tour is getting put into the mix. This was during a practice run, when the athletes were more concerned with hitting the spot right in front of us for some face time than getting huge air. This was taken on a borrowed Nikon D3 and a 70-200 f/2.8, the lighting was provided by the curve of the halfpipe reflecting the sun right behind him, giving me some blisteringly fast shutter speeds and perfect sandwich lighting.

The self portrait way at the top was shot with four lights, two striplights on the sides, gridded background light, and beauty dish high right. The $1.20 grape flavored cigar from the Exxon station was lit in photoshop, and the hammer and sickle pin added in as well in post. The love of Vodka was not added in photoshop.

Next is spring break for a week, where I'll be shooting some video in Aspen, CO. and then trying my hand at Final Cut Express to learn editing techniques for an upcoming promotional video I'll be shooting at school on the 5dMKII, so be sure to keep checking back for more posts on what's in the pipe.

2/28/10

Phase 3 Roundup


Didn't manage to write much at all during our phase 3 at Hallmark, but it's been paying off to do nothing but photography all day, every day, with a little bit of sleep thrown in there. The 15 assignments were a mix of portraits, both on location and in studio, product photography and a bit of design thrown in for good measure.

The headliner here is a low-key portrait, done in studio. We're supposed to orient our portfolios to a certain field, and having to choose a direction helped more than I expected. While some students are still up in the air what they'll be doing after graduation, I managed to narrow mine down to sports and lifestyle oriented advertising. Just putting a name on it helped, even though I've been working towards it this whole time. See the highlights from my phase 3 portfolio and some personal work after the jump.


The last shot I did for phase 3 is one of my favorites. It came out almost exactly how I had envisioned it, and it looks like it should be blown up to 30x50 feet and slapped on a billboard. If they used billboards to advertise mountain bikes that is. The bike was shot as part of a design assignment, creating a brochure for a local business. Bikes-Unlimited's owner Bob was a great guy to chat with while I shot picture of him and his store to create their brochure, and even loaned me some equipment, including this bike to take back to school and shoot.


The other shot done for the inside spread of the brochure was again equipment on loan from Bob, and made me remember that I could really use some new ski boots, especially with some of the work I did this winter. If you want to shoot athletes on the mountain, you'd better be able to keep up with them.


But there's no way I'm keeping up with this guy, from the Mountain Dew Tour held up in Vermont at Mt. Snow. Freestyle skiing and snowboarding coupled with some fast cameras and front row seats makes some intense pictures.


A new friend that just happened to be from MSU back home and had made her way to Mass. ended up as a great replacement for some pictures I did a while ago when I was just starting out in sports advertising. The weather didn't want to cooperate, but that lead to a great tagline and some ideas for an entire campaign for me to shoot for practice.


And while our previous assignments did cover how to shoot glass in general, this picture, which ended up as my advertisement after being cut out was anything but simple. Turns out you have to drink the beer FIRST, otherwise the colors on the bottle go everywhere.


And of course, nothing goes better with that last picture than this still life, comprised of over a dozen shots. While food photography isn't on my top list of things to do, it's a lot of fun to eat while you're working. I like this one a lot better than my last food assignment, mostly because I actually don't eat the scallops or caviar featured in that.

Equipment wise, a lot of these were done with the Toyo 4x5's and leaf backs, including the bike, boot, beer and hamburger. The 5DmkII is getting it's fair share of time as well for the location portraits, and I even test drove a Nikon D3 for the freestyle skiing. That just cemented the need for me to be getting a 1 Series camera pretty soon, despite the Nikon being a great camera as well.

Portfolio review starts tomorrow for some students, along with a rumored 8 assignments to be shot in two weeks, this time of our choice. It's coming down to phase 4 and beyond pretty soon, and it's promising to be even more intense and demanding. New websites (including this one) are going up, contacts are being made, and careers are planned as the Hallmark class of '10 gets ready to break out.

1/20/10

Paul Mobley- Santa Fe Workshop


Paul Mobley is a commercial advertising photographer I assisted over the summer back in Michigan, before I moved out to Massachusetts. He's a phenomenal portrait photographer as well, and his book 'American Farmer' is an amazing collection of images from all over the US.

And coming up in March, Paul is teaching a workshop in Santa Fe on the art of the portrait. It's something that I'm sorely regretting that I won't be able to get to do, but that doesn't mean you guys should miss out. It's a pretty nominal cost to hang out with a great photographer who's willing to teach how he works, and to hang out away from your presumably cold hometown, if you're from my neck of the woods.

So check it out, and be sure to sign up soon before the last remaining slots are taken.


1/16/10

Holmes, Sherlock Holmes


Some of us just don't have the body type to be King Henry VIII, and I'd count myself lucky to be one of them. But with time running down on my art historical reference assignment, I was picking out a fat suit to go along with the outfit that was being assembled for me. A chance comment and a complete shift in directions later, I'm standing on Avenue A in Turners Falls, Massachusetts and trying very hard to pretend it was London, and I was the world's premiere detective, Sherlock Holmes.

I think all this would be too easy if I stuck to my original plan, and far less fun. King Henry as a photo subject would be stuffy, posed, and with the exception of a few wenches, likely to be uninteresting. Being able to switch gears as quickly as I did made the ideas come loose and fast, and let me leave a small mark on a literary great. Read more after the jump.


This picture was the one that will ultimately be submitted for the assignment, being based on a more modern day cover of 'The Adventure of Sherlock Holmes'. Location proved to be the only sticking point for this project. Making a small modern town look like 1800's London wasn't exactly easy. The street lamps were the main feature, and finding the right type wasn't going to happen in the short working radius I had around town.

Luckily, the buildings near a local tavern evoked a more retro feeling, with wrought iron fences, brick sidewalk and an appropriate replacement for the street lamps. While the artwork I was sampling from wasn't exactly a masterpiece, it did have good directional lighting, or at least I could imagine where the lighting should be placed. Those familiar with my other work will wonder how many lights, or how high they were turned up, but subtlety was much in play for this shot. A single profoto softbox, high up to give a sense of street lamp light was only at f/4 to make me stand out a little bit. The overall exposure was 1/25th at f/3.6. Shot on a Mamiya 645AFDII, iso 50 on the leaf 22 back.

The picture was toned in photoshop to match the colors on the cover, a little olive green. Curves darkened the sky slightly for that foggy London look, and that was it for post processing for this one.

The title picture on the other hand had serious retouching work to get exactly the right feel. A green filter on the sky knocked it down to the proper color, along with some burning to darken it even more for a much moodier feel.

1/10/10

Commercial Studio-Food


Food photography is one of those things I really hadn't looked into much before I came to Hallmark. I had done a shoot for a restaurant back home, but that was done more by the seat of my pants than anything.

Shooting food in the studio with a 4x5 is a completely different animal, and so is having to do the food styling by yourself. For this assignment, I wanted to go a little high class, and caviar seemed the way to go. Unfortunately, I neither like caviar, nor know anything about it. This one was going to require a little research. More after the jump.

I've never had caviar in my life, if you don't count the little orange stuff that gets served on top of most sushi. Seafood just isn't my thing, but I knew I wanted to shoot it for this assignment as soon as they detailed how they wanted to see thought and planning put into making the food look as good as possible. Caviar itself doesn't take much to look good, so you just concentrate on what you're serving it on.

That was a weeklong project, searching all over for different recipes, serving instructions, and examples. It came down to deciding between a very traditional serving, blini with sour cream and garnish, something crazy like a martini with caviar, or something in between.

I went more towards traditional to put the focus on the caviar instead of on the props or another food that the caviar would only be a small part of. Pan seared sea scallops on baby spinach with a dollop of sour cream and a mountain of caviar on top. The commercial studio went from zero to five stars when that dish was put out.

The lighting was simple, if the construction of the actual food wasn't. A single giant softbox overhead gave me nice, even lighting across the white plate, with the green vegetables, seared scallop with sour cream, and black caviar standing out in a curved pattern three deep. Most of the successful images I had seen used the repeating pattern, fading off in the background.

Positioning the food was the biggest challenge. Every time we moved a piece, the plate had to be cleaned with q-tips or paper towel. The spinach needed to be fluffed, the caviar shaped, the scallops rotated, and the plate tilted. I had a feeling going into this project that we were learning as much about photography as learning when to hire a specialist, unless you happen to be a chef. I'm not saying that I'm talentless in the culinary arts, but I'm much better at eating than cooking.

Our teacher explained commercial studio as a game of inches, but when your subject is only inches itself, it comes down to centimeters. Poking and prodding with toothpicks slowed the shoot down to a crawl as we made adjustments, but shooting tethered to my laptop made the process much more enjoyable and successful than in the past. Leaf may not know how to explain what an "Error FB' is, but their software is straightforward and reliable.

Check back sometime soon for a video detailing another upcoming food shoot, from concept to post production.