Without the pressure of clients, art directors, talent directors, and assorted hanger-ons, it can be easy to make images that are more than ad-worthy. It's even easier when you don't think about making it to be an ad, but that's not the case for this one, at least.
Tara brought a few tear sheet ideas to our last shoot, and among them were a few higher end brands. The ones that are more likely to send DMCA takedown notices. I'll just tell them I'm a student, It's kinda true. More after the jump.
Gucci ads tend to run a little dark, which runs right in line with my style. Combined with a location that lesser photographers would die for, everything 'clicked' just right for this. And it was surprisingly easy to set up for. Try to take a guess.
A single softbox high left was all that was needed. It was in a fairly small space, no more than 5 or 6 feet wide, and that chair Tara is sitting on is tiny. Having her sit all the way on the edge involved her moving all of 3 inches forward. A little sneer and a necklace grab is all that was needed to say 'you can't afford to buy your girlfriend this dress'. I don't think the dress was Gucci.
The editing was also fairly standard. I don't give away my whole process because it's more fun for you to learn your own way, but also because at this point it's so hodgepodge that it hardly makes sense to me anymore. Suffice to say my favorite overlay modes are soft or hard light and overlay, and I frequently use high pass for two different reason.
In fact, this picture was so straight forward, it's entirely possible it took longer to find and shop the logo than it did to snap off the 10 frames I picked this one out of. Cutting it and stretching it out in photoshop, then adding a gradient was all that required.
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